MEDIVA First European Workshop

European University Institute (Florence, Italy)

13 May 2011


The First European Workshop of the MEDIVA project brought together the MEDIVA project partners from six EU countries (Greece, Ireland, Italy, the Netherlands, Poland, and the United Kingdom) and 11 external experts including media professionals, NGO representatives, public authorities and academics to discuss the media capacity to reflect diversity and promote migrant integration.


The Workshop was organized into two parts. During the morning session, the MEDIVA coordinating team presented the MEDIVA Online Database that had been created by the consortium with a view of bringing together and making freely available and easily accessible a variety of studies in several EU languages (including English, French, but also Bulgarian, Dutch, German, Greek, Italian, Polish and Spanish) on the media and their role in reflecting ethnic diversity and promoting migrant integration.


The morning session concluded with Roundtable I that discussed the scope of the database, its structure, and accessibility, the potential for further developing and disseminating the information included in the database to non-academic publics such as media professionals, NGOs, and policy makers.



The second part of the Workshop concentrated on the development of a set of indicators for assessing the capacity of specific media outlets to promote diversity and migrant integration. Thus, the afternoon session started with a short presentation of the MEDIVA consortium plan to create a Toolkit of Media Monitoring Indicators concerning four distinct areas of media activity: 


  • diversity representation in the content of news
  • newsmaking and programme production processes
  • recruitment/employment conditions
  • training practices in the media.

The afternoon session was concluded with Roundtable II whose aim was to discuss what kind of indicators are necessary and useful, what are is the potential but also the limitations of such indicators, the practical and ethical problems in using them to rate a specific media outlet’s performance in terms of migrant integration