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Research project

IP, Discoverability and Partnerships: Reviving the international promotion of European values through European Animation Industry Ecosystem [ANIMA MUNDI]

The overarching goal of ANIMA MUNDI is to revive the animation sector as a powerful force within the Cultural and Creative Industries (CCIs), reflecting European diversity, artistic expression, global markets, and international cultural relations. ANIMA MUNDI will achieve this by generating and assessing data on cross-sectoral strengths and addressing critical gaps in intellectual property (IP), discoverability, and international partnerships within the European Animation Industry Ecosystem.

This project is funded by the European Union under G.A. 101178027

The ANIMA MUNDI project focuses on European animation, intellectual property, discoverability, and international partnership. Specifically, the project will:

  • Provide an interdisciplinary mapping and assessment of the ways to increase the global visibility and accessibility of European animation.
  • Pilot the transformative impact of European Animation to promote EU priorities, culture and fundamental values abroad, by investigating practices and innovative hubs of creativity, with a special focus on children and youth, and
  • Co-test the potential of European Animation to strengthen cooperation among CCI stakeholders and establish strategic alliances with other sectors.

To achieve this, ANIMA MUNDI,  a multistakeholder team of five academics and eight key industry actors, will:

  • Develop a European Animation Brand to enhance the EAIE’s global visibility.
  • Organise joint promotional activities on European co-productions at the Annecy International Festival.
  • Create an ANIMA MUNDI Dashboard, a policymaking tool for assessing the global visibility and accessibility of European animation.
  • Pilot the design of a tool promoting discoverability through gamification techniques.
  • Deliver Empowering Partnerships and IP toolkits to effectively promote EU priorities abroad.
  • Develop a First-Aid kit Handbook on engaging audiences—including youth and children—to support EAIE’s international promotion in a bottom-up and creative manner.

External Partners