Research Findings and Outcomes
Monitoring and Evaluation of the Media Capacity to Promote Migrant Integration
Responding to the challenge of migrant integration and to the need for the media to contribute to such integration, the project built a set of 'Media Assessment Indicators' aimed to monitoring and evaluating a media outlet’s capacity to reflect migration-related diversity and promote migrants' integration.
Such monitoring and assessment can take the form of self-evaluation and self-monitoring (by the management of a media outlet) or can take the form of an institutional monitoring and assessment mechanism, performed by the state, by a media ombudsman or by a media professional association.
The MEDIVA Indicators are qualitative and quantitative and are organised along four main dimensions:
- Media content (what and how is presented in the news);
- Media newsmaking and news gathering practices;
- Media recruitment and employment policies and practices;
- Media training schemes and practices.
These indicators are designed to be used for media outlets based in different countries with different editorial cultures and different media ownership structures as well as journalism traditions. The indicators are written in a simple language so that they can easily be translated into another country’s national language and include clear methodological instructions. The indicators are appropriate for different types of mainstream media (newspapers, TV, but also internet news sites); they are not designed to evaluate ethnic media.
For more information, consult the MEDIVA Diversity Indicators Toolkit, also available in Albanian, French, German, Greek, Italian, Polish, Romanian and Ukrainian languages.
The MEDIVA project conducted a series of pilot studies on the indicators in six European countries: Greece, Ireland, Italy, The Netherlands, Poland and UK.
Triandafyllidou, A. 2013 (guest editor) Migrants and the Media in the 21st Century. Obstacles and opportunities for the media to reflect diversity and promote migrant integration, Thematic Issue, Journalism Studies, has appeared in I-First in November 2012 published 7, 3, summer 2013.
Migrant Integration in Europe: What role for the media?