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The disruptive market effect of generative AI

2024 Florence Digitalisation Summer Conference

Add to calendar 2024-06-17 14:00 2024-06-18 17:45 Europe/Rome The disruptive market effect of generative AI Theatre Badia Fiesolana YYYY-MM-DD


Mon 17 Jun 2024 14.00 - 18.15

Tue 18 Jun 2024 09.00 - 17.45



Badia Fiesolana

Join academics, practitioners, public officials, and industry representatives for a thought-provoking discussion on the challenges ahead for antitrust and sector regulation.

Generative AI, also known as generative models, focuses on creating computer systems capable of producing new, unique content. Unlike traditional AI systems, which rely on pre-programmed algorithms or data for decision-making, generative AI aims to mimic the creative abilities of humans by generating novel outputs. Generative AI utilises advanced algorithms, such as deep learning, to learn patterns and relationships within data. By analysing large amounts of input data, these models become capable of producing new content that is similar in style or structure to the provided examples.


The above definition has been ‘generated’ by Chat GPT – i.e. the revolutionary chatbox launched in November 2022 by OpenAI. Generative AI is disrupting the business models of several firms operating both in digital and in non-digital markets. In creative industries, for example, generative AI can support professionals to explore new ideas or even assist in the production of new content. Similarly, AI chatboxs may simplify repetitive intellectual activities, such as replying to emails, preparing invoices or even medical prescriptions. The launch of Chat GPT has caused a competitive race among big techs, eager to upgrade existing virtual assistants, and willing to launch new products in the market to satisfy a growing demand for AI tools.


The advent of generative AI has caused an increased policy debate on the regulatory and antitrust challenges ahead of the generative AI revolution. The 2024 Florence Digitalisation Summer Conference aims at contributing to such a debate, by discussing 3 interrelated research questions:

-  What is the impact of generative AI on the business models and competitive dynamics in both digital and non-digital markets?

-     What are the regulatory challenges ahead of the AI revolution?

-  Will generative AI foster anti-competitive practices? If so, how can competition authorities identify and sanction such conducts?


The Conference is jointly organised by the EUI Centre for a Digital Society and by the Secretariat of the Organisation for Economic Cooperation and Development (OECD). The 2023 Summer Conference has a hybrid format. Invited speakers will be mostly present at the EUI campus in Florence. The audience will be able to follow the conference via Zoom, free of charge. A limited number of participants in the audience will also be able to attend the event in person, in Florence.

The registration fee to join the event in person is 150 €. The fee covers the cost of the refreshments (3 coffee breaks, 2 lunches and 1 dinner). On the other hand, the registration fee does not cover travel and accommodation expenses in Florence. Finally, participants to the online course 'Regulating Digital Platforms' will be able to attend the 2023 Summer Conference in person, at the EUI campus.

Registrations will be available soon



Carmine Di Noia (OECD)

Pier Luigi Parcu (European University Institute)

Nuno Cunha Rodrigues, (Portuguese Competition Authority)

Ori Schwartz (OECD)

Chiara Carrozza (WordLift)

Audrey Scozzaro Ferrazzini (Qualcomm)

Roberta Carlini (European University Institute)

Maria Jose Schmidt-Kessen (European University Institute)

Angela Zhang (University of Hong Kong)

Sabine Zigelski (Bundeskartellamt)

Michal Gal (University of Haifa)

Björn Herbers (CMS)

Richard May (OECD)

Giovanna Massarotto (University of Pennsylvania)

Marco Botta (European University Institute)

Anu Bradford (Columbia Law School)

Georgios Mavros (Google)

Antonio Capobianco (OECD)

Giuseppe Mazziotti (Catolica Global School of Law)

Mario Siragusa (Cleary Gottlieb)

Lapo Filistrucchi (University of Florence and EUI)

Emilie Feyler (NERA)

Federico De Michiel (Copenhaghen Economics)

Anya Schiffrin (Columbia University)

Dennis Beling (Compass Lexecon)

András Tóth (Hungarian Competition Council)

Thibault Schrepel (Amsterdam University)

Hein Hobbelen (Bird&Bird)

Brice Allibert (European Commission)

Susan Athey (US Department of Justice)

Gregor Langus (Cornerstone)

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