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Centralised Tag Manager

Google Tag Manager is a tool created by Google to manage JavaScript and HTML snippets. 

Practical examples of its implementation in the EUI centralised web services are the EUI cookie script and Analytics tracking script.

This centralised approach simplifies the management and updating of components and dramatically reduces the possibility of errors.

For more information about Google Tag Manager, visit the product site.

Page last updated on 20 August 2017

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