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Communicating your Research to Multiple Audiences


Course at a Glance

Dates: 23 February, 9:00-17:00, 28 February, 14:00-17:00

Place: Emeroteca/Theatre, Badia

Target audience and eligibility: Ph.D. researchers from 2nd year onwards  and post-doctoral fellows

Instructors: Annika Zorn, Nicola Owtram and Nicola Hargreaves

Contact: Judith Przyrowski [email protected] Telephone 0039 055 4685285 – Internal 2285



 “Using new communication tools can be frightening; this workshop instead proved how easy it is to produce a blog post, a policy brief, a 3-minute video and even a full webinar. From this workshop I learned that increasing the visibilityof my research can be done within a few hours and it is very rewarding!” 


“Blogpost, webinar, policy brief and 3-minute thesis video - were all empty words for me before the workshop. I would have never thought I could be able to use these communication tools by my own. The introduction and practice of these tools during the workshop was really empowering for me, I really want to use these tools know.”


As a researcher you are expected to publish in high ranking journals and to present your work at conferences following clear and rigorous formats and paying tribute to the standards in your discipline. Increasingly often today, however, as an academic, you will be asked to present your work and research to diverse and non-specialist audiences and to reach out to a wider public. This is the case, for example, if the financing of an institution or research project is conditional on a comprehensive communication strategy for the scholarly output.

Similarly, when working in a professional context outside academia, you are likely to find yourself having to engage with professionals from a variety of disciplinary backgrounds and non-expert audiences. In a recent study, two thirds of former researchers working within non-academic environments indicated that communication skills were key transferable competences that they needed for their new job (What do research staff do next? Published by the Careers Research and Advisory Centre (CRAC), 2016).


How this Course will work

This workshop will provide researchers who are less familiar with communicating their research to broader expert and non-expert audiences with the opportunity to gain skills to effectively communicate their scholarly output. After discussing some of the possible benefits of also communicating your research outside your academic circles, the workshop will provide an overview of a variety of tools that you can easily use to engage with multiple audiences. This will provide you with a basic understanding of what works best when and to choose the right format for your purpose,

In a second step, we will start to translate your research question and findings into a short video to improve your online presentation skills. The video will then be developed and presented on the 2nd workshop day.


What You will Learn

At the end of the course you will 

  • have learned about different formats you can use to communicate your research (twitter, webinar, policy brief, blog post, video presentation)
  • have gained an understanding of the strengths and weaknesses of the various formats, and thus when and how you can make use of each one and for what kind of audience
  • have produced a short video
  • gained experience about how to translate your research question into an engaging video format that you can share with colleagues and a wider audience



Annika Zorn works for the Academic and Professional Development Programme at the Academic Service.

She is an experienced  trainer of trainers and HE teachers having worked with EU institutions and senior academics from a variety of disciplinary backgrounds all over the world. She is the founder of an online school and a senior expert for running knowledge sharing and creation projects.

Annika is an Associate Fellow at the Higher Education Academy (UK) and holds a Ph.D. in Political and Social Sciences from the EUI.



Nicola Owtram is coordinator of the Language Centre at the EUI, where she teaches English for Academic Purposes Development. She is an Associate Fellow at the Higher Education Academy (UK) and she teaches an introductory course for early career academics in Teaching Skills.Nicola holds a PhD in Linguistics from University College London. Her research interests lie in the fields of academic writing, comparative stylistics, cognitive pragmatics, and teaching and learning.



Nicola Hargreaves (EUI) is a member of the Language Centre and the Academic Communications team (Max Weber Programme). She is an Associate Fellow at the Higher Education Academy (UK)  and she teaches academic and professional English, public speaking skills, and introductory courses to teaching in Higher Education. Nicola graduated in languages from the University of Otago, Dunedin, and an RSA DTEFLA. Her research interests lie in the fields of academic writing, scholarly legal writing, public speaking skills, and teaching and learning.



Page last updated on 28 March 2018